Founder's Favorites

She doesn't like to play favorites, but she definitely has them! Shop Isabel's favorite designs.

SHOP FAVES

Founder's Favorites

She doesn't like to play favorites, but she definitely has them! Shop Isabel's favorite designs.

SHOP FAVES

Isabel's Mission

Isabel Calvert is the founder and creative direction for SETTE, the brand where you never compromise. Raised in Texas, Dallas has been home for the past decade.

After graduating, Isabel started her career at the largest jewelry conglomerate in the US. She worked in multiple brands within the organization in the buying and product dev office where her passion for jewelry flourished. From there, Isabel went on to work for a high end jewelry designer leading the merchandising and product development teams.

10 years into her career, lab grown diamonds became a more price accessible option to mined diamonds. Additionally, the consumer base was also getting more educated on the lab grown vs mined diamond debate. It became the perfect opportunity to combine luxury design aesthetic and mass market accessibility into one brand. Isabel followed her entrepreneurial instincts and started SETTE, the jewelry label where settling is not allowed.   

Isabel’s mission is to create pieces that reflect contemporary times that can be heirlooms at a price that is more accessible than traditional mined jewelry. The strategy goes beyond the retail markup that other companies claim not to have, but in the materials, manufacturing and the partnerships that Isabel has cultivated over the last decade.

Every treasure is made specifically for you, ensuring conscious consumerism and meticulous craftsmanship. Accountability and transparency are at the heart of the supply chain from diamond growing, cutting, to manufacturing and diamond setting.

With a decade of industry experience, Isabel's vision for SETTE goes beyond traditional retail models, focusing on affordability, meticulous craftsmanship, and transparent supply chains. SETTE is more than a jewelry label; it's a narrative of conscious consumerism and responsible luxury for contemporary times. Follow the journey as Isabel reshapes the definition of fine jewelry, ensuring that every SETTE piece is a timeless and accessible heirloom.

Follow on our socials to see Isabel’s take on industry trends and education.

@SETTE_Jewelry

Behind the Scenes & Education

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